Social content, creative ideas and a fresh perspective shaped by international hospitality.
Based in Dubai · Open to remote opportunitiesA customer-focused approach to communication.
An active interest in social formats and brand content.
Ideas, creative tools and a drive to learn through doing.
I bring an academic foundation in marketing, international customer experience and a strong interest in social media trends and digital storytelling.
My Hospitality and Tourism Management studies, together with my work at Emirates and One&Only, have shaped a customer-focused approach to communication. I follow emerging content formats and work with Canva, CapCut, ChatGPT and Claude.
I’m looking for my first opportunity in a social media or digital marketing team: a place to contribute ideas, support content production and keep learning through practical work.
Aviation & hospitality roles
Three distinct brand worlds, connected through social content, website experiences and email campaigns.
Concept projects prepared with AI assistance for fictional brands. These are creative samples, not paid client campaigns. No live campaign results are claimed.
The tools behind my ideas, content and organization.
I bring a customer-focused perspective, experience communicating across cultures and a genuine interest in how brands connect with people. My studies provide a foundation in marketing, while my work in aviation and hospitality has taught me to listen, coordinate and pay attention to the details.
International customer experience at Emirates and One&Only, working with people from different backgrounds.
Experience handling customer concerns and coordinating a restaurant team through day-to-day service.
An active interest in social media trends, emerging content formats and the tools that turn ideas into content.
Queen Margaret University
An academic foundation in marketing, complemented by practical customer-facing experience.
#someREACTdifferent · Hilton Hotel
Working with international guests has shown me how clear communication, thoughtful presentation and consistent service shape the way people experience a brand. I bring that customer perspective, attention to detail and collaborative approach to social media and digital marketing.
A considered social presence for a villa collection in North Corfu. Connecting private stays and intimate celebrations with a clear route to enquiry.
Open any preview to explore the work behind it.
The proposed brand brings together rental villas in North Corfu for holidays and suitable private occasions. The challenge is to communicate more than an attractive property: help people understand their options, identify what fits their plans and make a useful enquiry.
Private stays: couples, families and groups of friends comparing accommodation for a Corfu visit.
Private occasions: hosts exploring an intimate celebration, with guest numbers and event requirements to confirm.
Move interested visitors from inspiration to the collection, then towards an enquiry containing dates, guest numbers and stay or event requirements.
Primary channel: Instagram. Banners support the same campaign message on the brand website.
Show the spaces, details and everyday moments that help guests imagine being there.
Introduce possibilities while directing hosts to confirm suitability and arrangements.
Give useful destination inspiration and practical information people can save.
Pearl, cacao and olive. Photography is balanced with readable editorial covers so practical content and enquiry prompts sit naturally alongside villa inspiration.
Warm, clear and considered. Specific next steps, useful questions and genuine property details. Captions invite conversation without pressure or unverified availability claims.
Scope: concept development, art direction, feed planning, captions, carousel content, Story layouts, Reel scripts, banner designs and a proposed measurement approach. This is an independent portfolio project, not a live client campaign.
Select a tile to explore its format, creative and caption. The grid shows the end of three weeks: week one is the bottom row, published right to left. Stories support the campaign separately.
Reel tiles are cover concepts. Carousel tiles show the first slide; their full sequences are available in the Post studio. Grid previews use the finished campaign artwork. Select any tile to view the full-size design.
9:16 vertical. Use the selected feed design as the cover. Film the actual property, use natural sound or licensed music, keep text clear of interface overlays and add readable captions.
Production checklist: property permission, approved shot list, event permission where applicable, licensed audio, captions and a mobile preview. This is a storyboard, not a playable video.
Six dedicated 9:16 Story designs for discovery, interiors, a poll, destination inspiration, planning and enquiries. Add the native Instagram stickers when publishing; the examples below are visual previews.
Place the campaign banner on the collection landing page. The “Explore the villas” action should lead to the property collection, where visitors can compare options and submit an enquiry.
Desktop / wide website hero concept. Final dimensions should match the placement.
Mobile / stacked website hero concept. The preview buttons open the website section. Booking forms remain demonstrations.
Three feed publications per week, supported by two planned Story sessions and daily message checks. Start with this cadence, then adjust it to audience response, production capacity and seasonality.
Thank you for your interest in Élia Villas Corfu. Could you share your preferred dates, number of guests and whether you’re planning a stay or a celebration? If there are any must-haves, please include those too. We can then help you explore suitable options and confirm the next steps.
Move personal booking details into private messages or the enquiry form. Availability, pricing and event suitability are confirmed by the booking team.
No campaign has run. These are the proposed measures and review decisions, not reported results or promised targets.
| Question | Measure | What to review |
|---|---|---|
| Are we attracting interest? | Reach, profile visits, Reel watch time | Which topics and opening shots hold attention? |
| Is the content useful? | Saves, shares, relevant replies | Which guides or property details help people plan? |
| Are people taking the next step? | Tagged collection-page visits and link taps | Does the destination match the post and its CTA? |
| Are enquiries relevant? | Enquiries with dates, guest numbers and suitable requirements | Can the booking team act on the information? |
| Does interest lead to bookings? | Confirmed bookings linked to enquiries, where tracking is available | Review with the booking team; do not attribute every booking to social. |
Use consistent link tags and an enquiry-source field. Establish a baseline before setting targets; review the three-week test before changing the content mix.